Touchdown Ads and Other Campaigns That Need to Rebuild.

Today I will be focusing on the use of sports in advertising.

Usually, the brands that use this technique most often are beer and other masculine focused companies.

Today I'm going to focus on a particular Bud Light commercial that has not only won me over, but several of my friends and even my brother. Everyone has "that one friend" who gets a little too into watching television sports, and has a tendency to yell at the TV. This Bud Light ad centers itself around the idea that having beer and a cheering on a winning sports team (two very masculine ideals) are more than worth having "that friend". Check it out.

This ad makes it clear that it's ok to be a unique guy, who has unique friends, and who likes to do unique things. This ad was a part of Bud Lights superstition campaign, which has been popular amongst viewers. 

One beer advertisement that I think needs to revamp itself is the Coors Light Mountain Men campaign. 

Are the ads good? Yes. But they are getting old and people are starting to realize that Coors Light markets their product over something that the consumers control : the temperature of the product. Time to rebuild Coors.