Is this commercial from Doritos? Apple? Microsoft? Or any other of the advertising giants? Nope.
It's actually from Volvo, introducing their dynamic steering. However, the impressive thing isn't what they were advertising, but how they did it. Check it out.
This video, quite simply, makes you think and say "wow". You can't look away. A guy is looking a split between two cars.
Then the point of the ad is displayed, and immediately everyone thinks, "wow, thats incredible".
Every point of advertising is hit in this ad. You remember it, you talk about it, and you understand the message. Not to mention the song choice is glorious.
No comments:
Post a Comment