Hey guys. This week I'll be analyzing the new Microsoft Surface 2 ads. For once, they have left iPads out of their ads, and personally, I believe that it has overall improved their message. Leaving out who your competitors are often gives off the impression that your company believes that there is no competition--your brand is simply the best.
Microsoft completes that message in their new ads, using a sleek advertising campaign with no vocals. It makes the product look sexy and new. The ad even makes me feel bad that I got my dad an iPad last winter.
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