Today I will be discussing the great success of the consumer-made advertisement.
Who knows what people want from commercials more than those who watch them?
That holds true to the recent success of Dominos and Chevrolet commercials, who are made and enjoyed by viewers. Both companies have held competitions during large television events such as the SuperBowl, promising air time and a large sum of money for the best commercial.
The campaigns are genius, and have really generated a positive image of both brands. Here are two examples:
Doritos
Chevrolet
Both ads are extremely original, and were immediate hits. Both ads caused a stir, and the user generation made them very relatable.
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