Touchdown Ads and Other Campaigns That Need to Rebuild.

Today I will be focusing on the use of sports in advertising.

Usually, the brands that use this technique most often are beer and other masculine focused companies.

Today I'm going to focus on a particular Bud Light commercial that has not only won me over, but several of my friends and even my brother. Everyone has "that one friend" who gets a little too into watching television sports, and has a tendency to yell at the TV. This Bud Light ad centers itself around the idea that having beer and a cheering on a winning sports team (two very masculine ideals) are more than worth having "that friend". Check it out.

This ad makes it clear that it's ok to be a unique guy, who has unique friends, and who likes to do unique things. This ad was a part of Bud Lights superstition campaign, which has been popular amongst viewers. 

One beer advertisement that I think needs to revamp itself is the Coors Light Mountain Men campaign. 

Are the ads good? Yes. But they are getting old and people are starting to realize that Coors Light markets their product over something that the consumers control : the temperature of the product. Time to rebuild Coors. 

Consumer-Made Advertising

Hey all,

Today I will be discussing the great success of the consumer-made advertisement.

Who knows what people want from commercials more than those who watch them?

That holds true to the recent success of Dominos and Chevrolet commercials, who are made and enjoyed by viewers. Both companies have held competitions during large television events such as the SuperBowl, promising air time and a large sum of money for the best commercial.

The campaigns are genius, and have really generated a positive image of both brands. Here are two examples:

Doritos 

Chevrolet

Both ads are extremely original, and were immediate hits. Both ads caused a stir, and the user generation made them very relatable.  

Microsoft Surface 2 Ads

Hey guys. This week I'll be analyzing the new Microsoft Surface 2 ads. For once, they have left iPads out of their ads, and personally, I believe that it has overall improved their message. Leaving out who your competitors are often gives off the impression that your company believes that there is no competition--your brand is simply the best.

Microsoft completes that message in their new ads, using a sleek advertising campaign with no vocals. It makes the product look sexy and new. The ad even makes me feel bad that I got my dad an iPad last winter.

Microsoft, way to go.

Simple. Effective.